Broadcaster Viacom has announced an exclusive deal for Yahoo! to provide search and display adverts across its broadcast platforms.

Initially this will involve Yahoo! running the advertising for Viacom´s 33 leading websites - including mtv.com and vh1.com - with the expansion onto another 140 websites also possible in the future.

The financial details of the deal have not been publicly disclosed, but it is known the exclusive agreement will last for several years and will take advantage of Yahoo!´s new Panama search marketing system.

“This far reaching partnership brings together world-class content and technology for the benefit of users and advertisers alike. Yahoo! has made impressive strides with its new search marketing system,” said Philippe Dauman, president and chief executive of Viacom.

“As a global leader in content for every screen and platform, we couldn´t be more pleased to have them as a partner and we look forward to growing our relationship even more over time,” he added.

The move to agree exclusive terms has been seen as a boost to Yahoo!, which traditionally has lagged behind its great rival Google in providing search and advertising functions to large companies.

Article Source:
http://www.equimedia.co.uk/Yahoo-and-Viacom-agree-online-ad-deal-2007-04-11.htm

Tags: Search Engine, Online Advertising

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