The New Requirement For Marketers In This Internet Age
New pressures and advanced technologies have led to many shake-ups.
A Forrester study released in October 2006 found that three of four firms have reorganized their marketing departments in the past two years. Creative marketing through broadcast TV, billboards, newspapers, and direct mail isn’t on its deathbed, but with the explosion of Web technology and analytical tools, a marketer now needs a different bag of tricks than she did five years ago.
To cope with the advent of new, mandatory skills, some companies have created separate e-marketing departments.
The Top 6 Terms for Marketers to Know Now
A method of promoting Web business in which a merchant rewards one or more affiliates with a commission for increasing clicks, subscribers, leads, or sales.
The expected or perceived value of a customer, minus the perceived value of investment. Value does not necessarily equate to how much the customer purchases, but can mean how much a customer gives back in other ways, such as blogging or through loyalty.
The forecasting of a future likelihood of an event or trend.
In predictive modeling data is leveraged to create a statistical model that can predict customer behavior or profit, for example. SPSS, Fair Isaac, and SAS are three vendors that have developed predictive modeling tools.
The use of social software that supports social networking and communication. This term covers email, instant messaging, blogging, and social networking (MySpace and Facebook, for example). Social computing can act as an environment for a company to forge customer relationships or for customers to have a forum to discuss a company’s products and services.
Profits created that surpass the initial investment, calculated to present net value, shown (most often) as a percentage of the initial investment. (Many analysts believe that it is misused in marketing.)
The above is extracted from an article “From Crayons to Calculators”
written by Jessica Sebor
Source: http://www.destinationcrm.com/articles/default.asp?ArticleID=6542
Tags: Marketers
