Is Email Marketing Dead?
Yeah, a lot of people claim that Email Marketing is going to die.
MarketingSherpa thinks oterwise. They have just released a report “Email Marketing Benchmark guide 2007. The Benchmark Guide includes research data from more than 3,500 marketers sharing real-life data on their email campaigns.
You can check it out here http://www.sherpastore.com/email-benchmark.html
On December 19, 2006, MarketingSherpa President Anne Holland and Research Director Stefan Tornquist held a conference call on some of the new results from the study. Yesterday, the company released a transcript of the conference call along with a PDF version of the accompanying PowerPoint presentation and a recording of the call in MP3 format.
You can read the transcript, download the PowerPoint presentation slides and the mp3 here http://www.marketingsherpa.com/sample.cfm?ident=29823
If you think Email Marketing is dying, listen to the recording.
Reference: http://www.sherpastore.com/email-benchmark.html http://www.marketingsherpa.com/sample.cfm?ident=29823
Tags:Anne Holland, email marketing, MarketingSherpa, Stefan TornquistTags: Email Marketing
