Looking Into The Future of Internet Marketing

According to a recent report by investment bank, The Mercanti Group, forward-thinking investors and companies will be handsomely rewarded, as the competencies of brokers, owners and marketers of virtual land increase, while the emerging Internet landscape continues to be embraced.
Rapidly Expanding Market for Virtual Land The total number of registered web domains currently exceeds 100 million, representing growth of roughly 100 percent in the past 18 months and more than 800 percent since 2000, Lane points out. Total online consumer spending is predicted by experts to reach $170 billion in 2006, as businesses continue to utilize the Internet for a variety of revenue generation and cost control initiatives. Less than 30 percent of the 14.7 million home-based businesses in the U.S., however, owned and maintained a website in 2005.

The total number of registered web domains currently exceeds 100 million, representing growth of roughly 100 percent in the past 18 months and more than 800 percent since 2000, Lane points out. Total online consumer spending is predicted by experts to reach $170 billion in 2006, as businesses continue to utilize the Internet for a variety of revenue generation and cost control initiatives. Less than 30 percent of the 14.7 million home-based businesses in the U.S., however, owned and maintained a website in 2005.
Industry Segments and OpportunitiesThe Mercanti report identifies four primary industry segments within the virtual land and web traffic ecosystem:

The Mercanti report identifies four primary industry segments within the virtual land and web traffic ecosystem:

• Domain Registration
• Domain Brokerage
• Domain Parking and Traffic Optimization
• Domain Investment

The Mercanti report also points to five key trends in the virtual land market that it predicts will drive business activity:

To learn more about the report, published in the December issue of Mercanti’s Chronicle newsletter, please visit: www.mercantigroup.com/research. 

Tags: Domain Investment

This entry was posted on Monday, January 8th, 2007 at 4:13 am and is filed under Domain Investment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.