Sony TVs To Play Online Video
A deal was revealed at CES that involves bringing internet video to TV sets. Sony’s new BRAVIA Internet Video Link, which will become available on Sony TV sets this summer, will enable viewers to access online video from companies like AOL, Yahoo and Grouper. Here is the press release below.
PRESS RELEASE — AOL and Sony Electronics, Inc. announced today that the companies will work together to make content from AOL Video (http://video.aol.com) available through Sony’s new BRAVIA(TM) Internet Video Link, which was unveiled this afternoon at the CES Show. This first-of-its-kind Sony feature, which will be available this summer on a majority of 2007 Sony televisions, enables consumers to access video content from the Internet via an optional module without requiring a PC.
“Working together with Sony, consumers will be able to enjoy much of the AOL Video content that they view online and watch it anytime, anywhere beyond the PC,” said Kevin Conroy, Executive Vice President, AOL. “Sony’s new BRAVIA Internet Video Link provides a rich entertainment experience and gives consumers the best of both worlds: the vast programming available through broadcast TV, plus the broad range of unique and entertaining video content that can often only be found on the Web through sites like AOL Video.”
“Content is the key to any entertainment experience and it was essential for Sony work with companies like AOL to make Internet video experience compelling,” said Randy Waynick, Senior Vice President of the Home Products Division at Sony Electronics. “Consumers now have the ability to bring the best videos of the internet to their living room to share with everyone in the family.”
Using the TV’s remote control and optional module, consumers can access the Internet and simply navigate through a series of menus to browse and play free videos from AOL(R) Video. Consumers can also easily pause, fast forward and rewind a video using the TV’s remote control. AOL Video (http://video.aol.com) offers a wide variety of licensed content and original programming including music videos, full-length television shows, user-generated videos, movie trailers, news clips, and more.
AOL and Sony will be demonstrating prototypes of AOL Video content running on the Sony BRAVIA Internet Video Link at this week’s CES Show in the Sony Electronics booth (#14200 in the Central Hall) and in the AOL booth (#CP10 in the Central Plaza).
So what does it mean to the Internet Marketers?
I believe over the next few years, it will become popular for home computers to play video on TV, video could include YouTube video clips and other video storing sites.
If you are already using Video to promote your website, you might have a huge pool of potential customer that you might be able to tap on.
At this moment, I can’t tell what the governing policy might be formulated, so I am not certain Internet Marketers could really reach out to those TV-watching customers, but no matter which direction it might lead to, going the video way is no brainer.
Tags:tv, video
