Top 5 Consumer Trends for 2005
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They have posted the “Top 5 Consumer Trends for 2005″.
1. Status Lifestyle
Here’s something trend watchers, CMOs and other business professionals should be able to agree on: in the end, when dealing with (and selling to) people, everything always comes back to status. In a traditional consumer society, he or she who consumes the most, the best, the coolest, the most expensive, the scarcest, or the most popular goods, will typically also ‘gain’ the most status.
In 2007, keep an eye out for:
- TRANSIENT LIFESTYLES
- PARTICIPATIVE LIFESTYLES
- CONNECTING LIFESTYLES
- ECO-LIFESTYLES
- ADD YOUR OWN STATUS LIFESTYLE(S)!
2. Transparency Tyranny
Remember the promises of flawless matching of supply and demand, and limitless consumer power, when the web burst onto the scene a dozen years ago? While the last few years didn’t disappoint (consumers are already enjoying near-full transparency of prices and, in categories like travel and music, near-full transparency of opinions as well), 2007 could be the year in which TRANSPARENCY TYRANNY really starts scaring the shit out of non-performing brands.
3. Web N+1
To stick with the online revolution: if you feel the online world is evolving so fast that it’s hard to tell your web 0.2 from your web 2.0— tough luck! 2007 will see a broad debate on what constitutes web 3.0, web 4.0 and who knows, even web 5.0. So while the web 2.0’s user-generated avalanche will continue, we’re going to hear and obsess (again) about the Mobile Web, the Internet of Things, INFOLUST, Exploding TV, the Metaverse and so on.
4. Trysumers
Hate the name, love the trend. TRYSUMERS incorporates transient, experienced consumers who are becoming more daring in how they consume, due to a myriad of (sometimes) unrelated societal and technological changes. Here’s our beta-definition:
TRYSUMERS: “Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavors, new authors, new destinations, new artists, new relationships, new *anything* with post mass-market gusto.”
5. The Global Brain
We’ve spoken about THE GLOBAL BRAIN before: all of the world’s intelligence and experience, fully networked, incorporating not only the usual suspects like gurus, professors and scientists, but the experiences and skills of hundreds of millions of smart consumers as well. With the ’shortage of talent’ that every brand on every continent seems to fear in 2007, tapping into THE GLOBAL BRAIN seems a, well, no-brainer. This year, expect many corporations, small and big, to aggressively court the 1% of most creative and experienced individuals roaming the globe.
Reference: http://www.trendwatching.com/trends/2007top5.htm
Tags:global, lifestyle, trend watching, web 2.0Tags: Consumers, Web2.0, Trends
