AOL buys Swedish Internet Advertising Facilitator
This is reported at the “International Herald Tribune” by Eric Pfanner that AOL had agreed to buy TradeDoubler, a Swedish company that matches Internet advertisers with online media owners and e-commerce sites, as AOL tries to grab a bigger share of the booming global market in Internet advertising.
The deal, at 6.3 billion Swedish kronor, or $900 million, would be AOL’s first big acquisition since Randy Falco was named chief executive in November.
This aligns with all the prediction on online ads, it will outshine the traditional ads, eg. newspaper ads, TV & radio ads.
The scale of deal-making in online advertising has been growing as the business races ahead. Last month Publicis Groupe agreed to buy Digitas, a specialist in Internet marketing, for $1.3 billion in cash.
If you have been following this blog of mine, you will know that the 2006 online sales for USA along was 100 billion, it will grow even bigger in the next few years as online shopping becomes a norm.
And again, I just can’t stop mentioning about the Rise of The East. The Internet User population growth rate for last year, Asia shot up to the top position, followed by Europe, next then was USA. The Net user population of Asia is fast catching up with USA, and this is only the beginning of the shift.
Source: http://www.iht.com/articles/2007/01/15/business/aol.php
Tags:online advertising
Tags: Online Advertising
