Looking Into The Future of Internet Marketing

If you follow this blog you will realize I touched on women consumers shopping online quite often sometime back, yes, they are on the rise.
Here is a report to confirm my prediction was correct.
Who are the biggest shoppers for Cosmetics? Women. Yes, you are right too, more and more men are buying cosmetics product by […]

Hey pals, have you subscribed to www.TrandWatching,com?
If not, do yourself a favor, get subscribed for free.
They have posted the “Top 5 Consumer Trends for 2005″.
1. Status Lifestyle
 Here’s something trend watchers, CMOs and other business professionals should be able to agree on: in the end, when dealing with (and selling to) people, everything always comes back […]

By Jonathan Sidener
UNION-TRIBUNE STAFF WRITER
LAS VEGAS – The Consumer Electronics Show might as well change its name to the Consumer Electronic-Media Show.
Gone are the days when manufacturers were content to tout hardware-enabled functions. Today, most of the buzz is about connections, plugging in to the Internet, hooking up to video files or linking to music […]

Apple reinvents TV and phones — and itself

The following are my notes from this morning’s keynote by Steve Jobs at Moscone Center West in San Francisco. I’ve consolidated the five parts I wrote on my cell phone into this single, more comprehensible version. Quickly, the keynote can be summarized as follows: Apple has reinvented itself […]

 I chanced upon a report wirtten by Kate Maddox for B2B.
Maddox introduces her report by noting that users (of the Internet) are just as interested in creating content as they are in watching it, and suggests that marketers must truly understand their target audience’s behavior and interests to cut through the clutter. She reports her […]

ShopLocal Survey, Says 95% of Shoppers Check Online Deals  
A new survey from ShopLocal, reports that consumers who visit retail web sites, are likely to shop and spend more at local stores. According to the multi-channel shopping service firm, the survey of 37,500 people underscores the prevalence of the Internet as a shopping research tool.
In the […]

 In eMarketer.com, it listed the key 10 prediction for Year 2007, again, the topics on Video, Social Networking and mobile TV are among the top.
I can surely say for Internet Marketers to drive traffic (huge traffic) to their websites is to tap on Video, join the Social Network sites and plan out strategy on Net TV advertising. 
More and more poeple will […]

Chris Richardson from www.Webpronews.com has these predictions for Year 2007.
The first thing eMarketer foresees is an increase in spending for online advertising, a market that’s already enjoying a lucrative existence. If you follow the trends of online ad spending from the last few years, you can see why they would make this prognostication.
In 2004, $9.6 […]

For ths past decades, businesses are targeting at the Baby Boomers.
If you have followed the Baby Booms and map it with the boom of the economy, you could see that baby accessories were in great demand when the Baby Boomers had their children. Likewise the property market was hot when the the Boomers had reached their financial […]

Men and women look at things very differently. Therefore, the trigger factors to wanting to make a purchase is very different too.
Men are left brainer, their logic of purchase is more logical and practical, they like facts and figures. Therefore, in the sales copy, put in a lot of facts, statistics figure, the men will […]