Looking Into The Future of Internet Marketing

Broadcaster Viacom has announced an exclusive deal for Yahoo! to provide search and display adverts across its broadcast platforms.
Initially this will involve Yahoo! running the advertising for Viacom´s 33 leading websites - including mtv.com and vh1.com - with the expansion onto another 140 websites also possible in the future.
The financial details of the deal have […]

John Benjamin has made an excellent post at his blog on Desktop Advertising.
The New World of Desktop Advertising
Today Microsoft rules the desktop, but Google and Yahoo!, among others, are invading the software giant’s turf as the role of desktop advertising as a unique vehicle for digital marketers continues to grow. This article surveys the current […]

Following my last post, Mike Drexler, the former head of media at Publicis’ Optimedia, Interpublic’s True North, Bozell and Doyle Dane Bernbach, founder of Drexler Geller Associates, an executive-search firm specializing in advertising and media based in New York and San Francisco, has similar thinking about online advertising.
Mike put it in his blog post “A New Year With New […]

This is reported at the “International Herald Tribune” by Eric Pfanner that AOL had agreed to buy TradeDoubler, a Swedish company that matches Internet advertisers with online media owners and e-commerce sites, as AOL tries to grab a bigger share of the booming global market in Internet advertising.
The deal, at 6.3 billion Swedish kronor, or $900 […]