Looking Into The Future of Internet Marketing

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick’s expertise in ad management technology […]

The Browser has reported that Google draws 64% of US search queries.
Below is the extract from the report. 
The latest search market share numbers are in from Hitwise: in the four weeks ended March 31st, Google (GOOG) racked up fully 64.13% of all US searches. That’s up more than 10% since March 2006, and, if trends […]

Broadcaster Viacom has announced an exclusive deal for Yahoo! to provide search and display adverts across its broadcast platforms.
Initially this will involve Yahoo! running the advertising for Viacom´s 33 leading websites - including mtv.com and vh1.com - with the expansion onto another 140 websites also possible in the future.
The financial details of the deal have […]

Google is planning to make changes to its AdWords online advertising system next week, changing the Quality Score algorithm, Marketing Pilgrim reports.
In a move designed to “improve transparency” and make it easier for advertisers to understand the quality score, the search engine will alter the Quality Score algorithm and show the Quality Score in a […]

If you are into Search Engine Optimization (where you should at least have the basic knowledge of On and Off Page SEO if you are serious about doing Internet Marketing), I have something to share with you.
Manoj Jasra from www.searchnewz.com has interviewed Bill Slawski President SEO By The Sea.  
Bill Slawski has been in involved with Internet Marketing […]

 I chanced upon a report wirtten by Kate Maddox for B2B.
Maddox introduces her report by noting that users (of the Internet) are just as interested in creating content as they are in watching it, and suggests that marketers must truly understand their target audience’s behavior and interests to cut through the clutter. She reports her […]

Ross Dunn, CEO of StepForth Placement Inc., has written a very insightful article on  “Search Market Prediction for 2007″.

He touches the following topics-

Section 1: The Movers and Shakers

Windows Live
Yahoo!
Ask
Google
Baidu

Section 2: Search Engine Marketing Strategies

Link Building
Search Engine Optimization
SPAMMERS Beware
PPC
Mobile Search

Section 3: The Path to Success Will Require More Planning and Technical Expertise

Web Site Analytics
Competitor […]

More and more people will go online shopping.
The rise the of economical bodies in Asia and the move to broadband service will further encourage shopping online.
The offline business will tap on the internet to further their reach to the customers.
What does this mean? The implication and scope is too wide to cover everything here.
Anyway, I […]

Everyone knows video is the way to go.
Whether to enrich your website contents or driving traffic to your sites, adding videos to you site or submitting video to the sites like Google Video or YouTube will certainly help to get your sites indexed much faster, improve on your SERP ranking and ultimately driving traffic to […]