Looking Into The Future of Internet Marketing

Internet Marketers take note:
Michael Weisel, Chief Technology Office of Gold Lasso, commented, “It is obvious that email is helping to drive the growth of Internet videos and video podcasts, and in most instances, my team has found that by posting links to video in emails, you will get far more viewers than if you send […]

By Jonathan Sidener
UNION-TRIBUNE STAFF WRITER
LAS VEGAS – The Consumer Electronics Show might as well change its name to the Consumer Electronic-Media Show.
Gone are the days when manufacturers were content to tout hardware-enabled functions. Today, most of the buzz is about connections, plugging in to the Internet, hooking up to video files or linking to music […]

Apple reinvents TV and phones — and itself

The following are my notes from this morning’s keynote by Steve Jobs at Moscone Center West in San Francisco. I’ve consolidated the five parts I wrote on my cell phone into this single, more comprehensible version. Quickly, the keynote can be summarized as follows: Apple has reinvented itself […]

By 2011, online advertising is expected to reach $82 billion, growing at an annual rate of at least 21 percent.
This year online advertising will take bigger leap, aprticularly the vdieo ads. When Google invested in YouTude and also allow video ads on their AdSense ads, we all can expect the boom on online video ads just like […]

A year ago, CBS President Leslie Moonves came to the Consumer Electronics Show to trumpet CBS’ new video alliance with Google.
Now, the network giant has similar deals with Yahoo, Amazon, Apple and Comcast - all of them letting consumers watch reruns of hit TV shows whenever they want and where they want.
And Moonves is back […]

 I chanced upon a report wirtten by Kate Maddox for B2B.
Maddox introduces her report by noting that users (of the Internet) are just as interested in creating content as they are in watching it, and suggests that marketers must truly understand their target audience’s behavior and interests to cut through the clutter. She reports her […]

Michel Fortin came out with a report “The Death Of The Long Sales Letter”.
Click here to grab it (PDF)
I certainly can not agree more that video and infomercial is the way to go, but I doubt Long Sales Letter will die, it has its value and effect.
Long Sales Letter does work for the following reasons:

Long […]

A deal was revealed at CES that involves bringing internet video to TV sets. Sony’s new BRAVIA Internet Video Link, which will become available on Sony TV sets this summer, will enable viewers to access online video from companies like AOL, Yahoo and Grouper. Here is the press release below.
PRESS RELEASE — AOL and Sony […]

Dion Hinchcliffe from Sys-Con Magazine Italia listed The Best Web 2.0 Software of 2006.
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Category: Social Network
Best Offering: MySpace

Runners Up:  
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Category:  Start Pages
Best Offering: Netvibes

 Runners Up:   
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Category: Social Bookmarking
Best Offering: StumbleUpon
 
Runners Up:    
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Category: Peer Production News
Best Offering: Netscape.com

Runners Up:   
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Category:  Social Media Sharing
Best Offering: YouTube

Runners Up: […]

JWT, the largest advertising agency in the U.S. and the fourth-largest in the world, announced today 70 “in” products, services and trends that will help to define 2007.
“As globalization continues to make our world seem smaller, localization will come to a head in 2007,” says Ann Mack, director of trendspotting at JWT.
This echo my earlier […]